Creative Direction

Creative direction is the process of overseeing it all, guiding all the pieces so they create a beautiful picture while still maintaining the company goals — and bottom line. After many years in business, companies often have a hodgepodge of marketing materials and methods. It is championing the intersection where Art Direction & Design meet Strategy. In other words, what you feel in your gut when you look at a website, app, or any piece of design work. Usually described in touchy-feely words like elegant, grungy, retro, and more.

• REASEARCH – Gathering all information
• PLAN – Connecting all the dots
• EXECUTION – Strategic marketing