Digital Marketing

Attracting Customers Growing your business

Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. We are responsible for using our marketing automation platforms to manage multi-channel marketing campaigns and distribute content to the right audience at the right time.

Distributing valuable, relevant consistent content

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. We help provide businesses with solid web content, giving browsers a legitimate reason to visit a site. As users come to value a site’s content, the site experiences growth and an increase in page ranking.

So look to great content marketing examples like L’Oreal’s Makeup.com, Adobe’s CMO.com and our favorite industry-wide content marketing example like American Express Business Trends and Insights. That site is the largest source of leads for their small business card division.

Strategy Meets Online Marketing

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit.Retargeting is a form of online advertising that keeps your brand in front of your site visitors after they have left your website. … It works by “following” site visitors and displaying retargeting ads to them as they visit other websites

Create Content Reaching out

Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is internet-based and gives users quick electronic communication of content

We do provide Social media management. It is the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post. In addition, social media management includes engaging and interacting with social media users.

• Create Content – based on clients needs totally
• Publish Content – On specific days and times
• Analyze – Response and reach

Search for it Earn from it

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO

Every Click Every Penny

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. All of these searches trigger pay-per-click ads. In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”

Improving Customer Service | Relationships

Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer service relationships and assisting in customer retention and driving sales growth. CRM systems compile customer data across different channels, or points of contact between the customer and the company, which could include the company’s website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers’ personal information, purchase history, buying preferences and concerns.