Branding Manuals

Brand guideline manuals are documents that explain how a brand should be represented in public and how people should come into contact with it. They are used not only by those working within the company, but also, most importantly, by those using the brand externally.A brand manual or a brand guide is the visual representation of the document that describes what your brand conveys. It can be fonts and style of your logo, grammar, tone and point of view. It must also clearly define the rules about what other channels need to take care of when presenting your brand. These manuals can vary from countries as some countries have no access to certain materials and a substitute is always provided inside a manual for that region.

• VISION BOARD – Story guide regarding the vision
• LOGO – The basic logo is generated for all else to take shape
• COLOR – The basic colors are selected (screen/print)
• DEFINE – Giving your Brand a voice
• SPECIFICS – Specify the imagery and iconography that makes up your visual style