Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. We help provide businesses with solid web content, giving browsers a legitimate reason to visit a site. As users come to value a site’s content, the site experiences growth and an increase in page ranking.

So look to great content marketing examples like L’Oreal’s Makeup.com, Adobe’s CMO.com and our favorite industry-wide content marketing example like American Express Business Trends and Insights. That site is the largest source of leads for their small business card division.